Ishwarya Subramanian

Ishwarya Subramanian

E-Commerce

Taste knocks your door, now 40% sooner

Taste knocks your door, now 40% sooner

Taste knocks your door, now 40% sooner

Taste knocks your door, now 40% sooner

With user-centered approach, the goals was to create an intuitive interface for effortless food delivery management improving delivery time by 40%.

Teal Flower
Teal Flower

Industry

Industry

E-Commerce
E-Commerce

Project Duration

Project Duration

12 Weeks
12 Weeks

My Role

My Role

UX Designer
UX Designer

Team size

Team size

3-5
3-5

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

35%

Improved Onboarding Process

Improved Onboarding Process

25%

Increase in User Retention

Increase in User Retention

84%

Increase in Time Spent on Website

Increase in Time Spent on Website

Process

Process

Process

01

Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Hannah Ford

    UX Design Lead, MISO Energy

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Aakash

    UI Developer, Company

  • As a fellow UI/UX designer, I'm truly impressed by Ishwarya's ability to create visually stunning and user-friendly interfaces.

    Her UX skills bring designs to life effortlessly. A true professional in the field!

    Aravind

    Lead Designer, Company

  • I collaborated with Ishwarya on a critical project, and her UI/UX designs not only met but exceeded our expectations.

    It's a pleasure to work with professionals who understand the art and science of user experience.

    Ganesh

    UX Researcher

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Abinaya

    UX Designer, Company

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Hannah Ford

    UX Design Lead, MISO Energy

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Aakash

    UI Developer, Company

  • As a fellow UI/UX designer, I'm truly impressed by Ishwarya's ability to create visually stunning and user-friendly interfaces.

    Her UX skills bring designs to life effortlessly. A true professional in the field!

    Aravind

    Lead Designer, Company

  • I collaborated with Ishwarya on a critical project, and her UI/UX designs not only met but exceeded our expectations.

    It's a pleasure to work with professionals who understand the art and science of user experience.

    Ganesh

    UX Researcher

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Abinaya

    UX Designer, Company

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Hannah Ford

    UX Design Lead, MISO Energy

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Aakash

    UI Developer, Company

  • As a fellow UI/UX designer, I'm truly impressed by Ishwarya's ability to create visually stunning and user-friendly interfaces.

    Her UX skills bring designs to life effortlessly. A true professional in the field!

    Aravind

    Lead Designer, Company

  • I collaborated with Ishwarya on a critical project, and her UI/UX designs not only met but exceeded our expectations.

    It's a pleasure to work with professionals who understand the art and science of user experience.

    Ganesh

    UX Researcher

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Abinaya

    UX Designer, Company

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Hannah Ford

    UX Design Lead, MISO Energy

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Aakash

    UI Developer, Company

  • As a fellow UI/UX designer, I'm truly impressed by Ishwarya's ability to create visually stunning and user-friendly interfaces.

    Her UX skills bring designs to life effortlessly. A true professional in the field!

    Aravind

    Lead Designer, Company

  • I collaborated with Ishwarya on a critical project, and her UI/UX designs not only met but exceeded our expectations.

    It's a pleasure to work with professionals who understand the art and science of user experience.

    Ganesh

    UX Researcher

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Abinaya

    UX Designer, Company

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Hannah Ford

    UX Design Lead, MISO Energy

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Aakash

    UI Developer, Company

  • As a fellow UI/UX designer, I'm truly impressed by Ishwarya's ability to create visually stunning and user-friendly interfaces.

    Her UX skills bring designs to life effortlessly. A true professional in the field!

    Aravind

    Lead Designer, Company

  • I collaborated with Ishwarya on a critical project, and her UI/UX designs not only met but exceeded our expectations.

    It's a pleasure to work with professionals who understand the art and science of user experience.

    Ganesh

    UX Researcher

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Abinaya

    UX Designer, Company

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Hannah Ford

    UX Design Lead, MISO Energy

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Aakash

    UI Developer, Company

  • As a fellow UI/UX designer, I'm truly impressed by Ishwarya's ability to create visually stunning and user-friendly interfaces.

    Her UX skills bring designs to life effortlessly. A true professional in the field!

    Aravind

    Lead Designer, Company

  • I collaborated with Ishwarya on a critical project, and her UI/UX designs not only met but exceeded our expectations.

    It's a pleasure to work with professionals who understand the art and science of user experience.

    Ganesh

    UX Researcher

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Abinaya

    UX Designer, Company

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Hannah Ford

    UX Design Lead, MISO Energy

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Aakash

    UI Developer, Company

  • As a fellow UI/UX designer, I'm truly impressed by Ishwarya's ability to create visually stunning and user-friendly interfaces.

    Her UX skills bring designs to life effortlessly. A true professional in the field!

    Aravind

    Lead Designer, Company

  • I collaborated with Ishwarya on a critical project, and her UI/UX designs not only met but exceeded our expectations.

    It's a pleasure to work with professionals who understand the art and science of user experience.

    Ganesh

    UX Researcher

  • Working with Ishwarya has been a game-changer for our app's user experience.

    Her innovative UI designs and seamless UI development have elevated our product to new heights. Kudos to her for their expertise and dedication.

    Abinaya

    UX Designer, Company