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CASE STUDY

BOOKMATE

Timeline

1 Month

SECTOR

Digital Publishing

Design Role

UX Research, UX/UI Design

  • Instant updates

  • Portable

  • Community set-up

  • Latest books

  • Constant notifications

WHY?

WHAT?

HOW?

  • Abundant choices

  • Language flexibility

  • Social community

  • Customer reviews

  • Gamification for user engagement

Target group identification based on

  • Age

  • Profession

  • Location & more

  • User Research

  • Research Analysis

  • Affinity Mapping

Project overview

Bookmate is an online reading app with a goal to provide various books to readers at a single place without going to multiple offline stores looking for them, which can be read anytime at the convenience of the reader. The app helps users explore, find and purchase a digital copy of a book for reading rather than a physical book, saving time at a competitive price and have multiple e-books on a single app.

Description

To purchase a book, a reader has to visit a bookstore, search for the desired book, and then carry it back to the place where he/she could read it peacefully. A reader usually gets disappointed when the store is unavailable because he/she will not find the book of his/her choice. Carrying a book wherever a person travels is not feasible all the time.

Problem Satement

Engaging with Readers

UX Research

Our team prepared a questionnaire & conducted personal and telephonic interviews to have a qualitative approach. Moreover, a survey was also conducted to empathize with the users

Experience a new & effortless reading experience

UX Process

  • User Insights

  • User Personas

  • User Scenarios

  • Wireframes

  • Color & Typography

  • Visual Screens

  • Heuristic Evaluation

  • Usability Testing

  • Visual Refinement

  • Information Architecture

  • Task Flow

  • Site Map

  • User Research

  • Research Analysis

  • Affinity Mapping

User Groups

1

2

3

Users from different locations, age groups and professions

Users having various habits and personal traits

Beginner, intermediate and expert mobile users

Survey Results

Affinity Mapping

User Persona

User Scenarios

Affinity Mapping

Based on the features assigned, we created the task flow for the Bookmate app. The Task flow depicts the proper flow of the app from start to finish.

Design

Paper Sketches

High Fidelity Prototype

Colour Scheme

Blue is a color that showcases trust, reliability and coolness. Yellow, on the other hand, is said to convey warmth, cheer and happiness.

Primary Colour

Secondary Colour

Typography

We have paired a couple of Sans Serif fonts in order to maintain a balanced feel throughout the app.

Iconography

Icons

Buttons

Logo

Thank you :)

Prototype